Julia Herni
Creative Marketer
I developed and executed the comprehensive marketing strategy for the opening of Verano, a Mexican-American inspired restaurant in Hudson Yards. This involved crafting an overall strategy that seamlessly integrated social media marketing, content creation, and strategic partnerships to build brand awareness and drive engagement. I also managed the website, ensuring it served as an effective hub for reservations and information, while spearheading offline marketing efforts to attract foot traffic. Additionally, I art-directed multiple photoshoots, ensuring that the visual content aligned with Verano’s brand identity and resonated across all channels.